The Council on Retail Excellence, in association with DEMA, is dedicated to identifying, acknowledging and sharing “BEST RETAIL PRACTICES” from both in and outside of the Diving Industry. Members of CORE include manufacturers and certification agencies who understand that the retailers are the heart and soul of our industry.

CORE seeks to “raise the bar” for all dive retail stores by sharing real life examples of successful dive operations; what they look like, how they function and, most importantly, how they treat their customers.  By doing so, CORE believes this will create a consistent experience for customers thus creating life-style divers to the benefit of the retailer and the entire dive industry.

The links to the left are Ten Best Practices along with guidelines.  You will also find specific examples from some of the most successful divecenters and professional dive operations that are using these practices.

CORE welcomes submissions of divecenters and professional dive operations that are following one or more of these guidelines so that others may learn from their success.  CORE will consider every submission of a “Best Practices” reference for others to use.

Thank you for visiting the CORE website and for participating in the process.  By working together, we can improve the dive industry for the benefit of all!

Participating Companies